il Veliero Website
A rebuild of an events company's website, aimed squarely at conversion. Bookings closed a couple of months earlier than the previous year.
My amazing mum, Genny Bozzolo, founded Il Veliero at the end of the 1990s. It is now a major player in the events sector.
Our goal was to increase the conversion rate of our website visitors. We rebuilt the website, paying particular attention to the call to action (CTA). As a result, we achieved our objective of closing bookings a couple of months earlier than the previous year.